Hey {{first_name}} ,
It's goodbye to The Startup Slice….
When we started this newsletter, we set out to shine a light on the best startup moves. We've loved it, but we've been listening to your feedback, and you want even more.
So say hello to something even more exciting.. we're expanding our coverage to the best challenger moves across FMCG.
We're keeping the startups, but now adding the most exciting stuff worth talking about across FMCG.
👋 Introducing Aisle One
Your weekly fix of the best challenger moves in FMCG.
Here’s what to expect…
🚀 More brand moves, across the board. Whether it's a NPD disrupting FMCG, Poppi landing in the UK or the next brand blowing up on Dragon's Den, we're here to cover the cool stuff changing the landscape.
📣 Campaigns worth talking about. Heineken owning the Tube or JUBEL hosting a party on a plane. Marketing campaigns you can't help but notice.
💰 Investment & acquisition news. Huel getting acquired by Danone, BrewDog being sold and startups raising new rounds. The deals shaping where FMCG is heading.
🎙️ Bigger, broader interviews. We're opening up. Expect conversations with the brains and operators behind the best challenger moves: retailers, VCs, marketers, founders, sales leads, supply chain heads. The people actually making it happen. Last week we sat down with the Head of Marketing at Whole Foods Market, and that's just the start.
And yes, we're still very much here for the startups and challenger brands. That's not going anywhere. If anything, by zooming out to the wider industry you'll see exactly where being a challenger is winning.
First issue drops Monday 6th April. We can't wait.
See you soon,
Aisle One
We’re now opening up sponsorships so even more exciting news, get in touch below.
Any other comments/feedback? Hit reply to this email and get in touch!