AISLE ONE

A £100m exit from a £10k loan? 💰

Dr. Will's is taking on Heinz and Hellmann's in 700 Tesco stores 🥫

OHMG went from a kitchen table to Waitrose and Ocado 🥤

How Living Things pulled off its first ever billboard campaign 🦄

Plus: Jamie Laing joins Dragons' Den, plant based ready meals land in Asda, and why gyms are the new billboard.

How punchy is scaling with the hydration boom 💧

Plus: Tesco's Accelerator is back, a £5M raise and an energy drink hits the big screen

Graza hit £45M this year. Is maple syrup next? 🍁

Plus Holie's calls out Kellogg's and new listings for CHANCE and Stocked