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Your weekly fix of the best challenger moves in FMCG
Jun 8, 2026
Plus a £2M raise and 10,000 free margaritas in Shoreditch
Jun 2, 2026
Plus: silent disco at Whole Foods Market and JUBEL drop new merch today.
May 26, 2026
Fussy secures investment from Guinness Ventures, Tonic calls out a competitor, and Wild get 26,000 runners to see their brand for free
May 18, 2026
Plus: Rodd's hits £3M in year one, the UK's first chilled canned soup, and 100 blind dates in a Shoreditch restaurant
May 11, 2026
plus Days brewing acquired, DASH x Pink Lady, and Quarter Proof's 1,457-day road to Sainsbury's
May 4, 2026
Hear from the brand disrupting soft drinks, Gymkhana raises $8.5M, Lucky Saint x Lime, and the best brands at the London Marathon
Apr 27, 2026
Free Soul x PerfectTed NPD, JUBEL launch in Tesco and The Gut Stuff gets acquired
Apr 20, 2026
Plus brands to watch from the Food & Drink Expo, All Things raises $4.9M, and Deborah Meaden works a Boots shift.
Apr 13, 2026
MOTHER ROOT: £7M to £50M, Steven Bartlett's Dragons' Den investment. Grüns acquired by Unilever and announcing NPD from a bath of olives 👀
Apr 8, 2026
How a beer business are building a new category WITH their competitors, also updates from Tesco startups, Whole Foods & UK Fastest 50 Food & Drink brands
Mar 22, 2026
Hear from Whole Foods Market's Head of Marketing on what it takes to get listed as a challenger brand, ahead of 6 new London store openings this year 👀
Mar 15, 2026
An investment raise for a soda brand, Mother's Day activations and meet the startup disrupting toothpaste 🦷
Mar 8, 2026
Dating events, footy tournaments and post-run pints. Meet the startup making lite beer the drink of the summer 🍺
Mar 1, 2026
The UK's fastest growing coffee challenger brand just landed a multi-million pound JamJar Investments backing ☕
Feb 22, 2026
Meet the snack brand that got into both Co-op's Apiary AND Tesco's Accelerator 👀
Feb 15, 2026
From launch to shutdown: meet the founder who shared it all 💪
Feb 8, 2026
Co-op are looking to stock startups. Could it be you? 👀
Jan 25, 2026
Challenger brands are dominating London's streets right now 👀
Jan 18, 2026
How this RTD cocktail startup cracked stadiums like Anfield and Twickenham 🚀
Jan 11, 2026
This startup is pulling off the best marketing stunts right now 👀
Dec 21, 2025
Warner Bros trademark battles, new listings and restaurant collabs 🤝
Dec 14, 2025
This startup made us realise we’ve been drinking coffee all wrong ☕️
Dec 7, 2025
Forget going viral. This is how you build a brand people actually love 👀
Nov 30, 2025
From Fulham kitchen to £10M+ revenue. Meet the cookie dough startup that just closed a £5M raise 🍪
Nov 23, 2025
3 startups to watch out for this Black Friday (trust us) 🛍️
