A £100m exit from a £10k loan? 💰

Dr. Will's is taking on Heinz and Hellmann's in 700 Tesco stores 🥫

OHMG went from a kitchen table to Waitrose and Ocado 🥤

How Living Things pulled off its first ever billboard campaign 🦄

Plus: Jamie Laing joins Dragons' Den, plant based ready meals land in Asda, and why gyms are the new billboard.

How punchy is scaling with the hydration boom 💧

Plus: Tesco's Accelerator is back, a £5M raise and an energy drink hits the big screen

Graza hit £45M this year. Is maple syrup next? 🍁

Plus Holie's calls out Kellogg's and new listings for CHANCE and Stocked

5 brands to watch before everyone else does 👀

Plus: two Dragons' Den raises, new Farmer J collab & brand takes over a pub

🚨 The startup that burned down overnight

Plus: Kendall Jenner's TRIP stake, 100s of billboards across London, and a co-packer turned investor

All 5 Dragons said yes to this startup 🐉

Plus: dream Salad Project listing, banned ads and NPD

☕️ Spacegoods just moved into a £6.1bn market

Plus: James Watt's new recovery drink, and Mattel's new vitamin partner

Meet the brand that's an NPD machine

Plus: a £500m exit, Huel's Danone deal closing today, and a shelf pairing turning heads

From banned to 350 M&S stores

SULT's Boots graduation, a sour mochi drop, and a slasher film with Gillian Anderson

The "wrong" packaging call that's now in Ocado, Selfridges & Harrods

Plus an £11m raise, two RTD brands landing in Sainsbury's, and clean label is winning

£10M with £0 raised: the Pip Organic story

Plus: an avocado brand goes global, and a hiring push that's really a content play

Pickle sparkling water is now a retailer's #1 selling soft drink 🥒

Plus: a salad dressing brand raises its seed round, a light beer lands nationwide, and a "dirty" launch video

The UK's fastest growing pizza brand, and it's gluten free 🍕

Plus: Little Moons' £50m mochi empire, Jeff Goldblum's surprise piano set, and what we spotted at Barcode Festival

The new brand that sold 500,000 meals straight into Tesco 🍽️

Plus an £11m pet brand raise, a chilli crunch collab, and Au Vodka's gelato takeover

The brand coming for the £7bn Indian takeaway industry 🚀

Plus Presto Coffee's 1,000 store year and a Gareth Southgate lookalike competition

Why Starbucks stocks soup in a can 🥫

Plus a £2M raise and 10,000 free margaritas in Shoreditch

Pitched to Ocado at a trade show. Walked away with a listing 👀

Plus: silent disco at Whole Foods Market and JUBEL drop new merch today.

Lotus Bakeries sued this startup. But it backfired 👀

Fussy secures investment from Guinness Ventures, Tonic calls out a competitor, and Wild get 26,000 runners to see their brand for free

Surreal's unhinged marketing decoded: what actually makes a brand go viral

Plus: Rodd's hits £3M in year one, the UK's first chilled canned soup, and 100 blind dates in a Shoreditch restaurant

How Whole Foods Market became the challenger brand incubator 🚀

plus Days brewing acquired, DASH x Pink Lady, and Quarter Proof's 1,457-day road to Sainsbury's

Getting listed in Waitrose and Sainsbury's whilst building a new category 💥

Hear from the brand disrupting soft drinks, Gymkhana raises $8.5M, Lucky Saint x Lime, and the best brands at the London Marathon

This collab came out of nowhere

Free Soul x PerfectTed NPD, JUBEL launch in Tesco and The Gut Stuff gets acquired