Hey {{first_name}}👋
This week is all about brands levelling up. From a butter brand expanding into full-on dairy, to new retail and restaurant listings and the occasional legal curveball, it’s a reminder that building a brand is rarely linear but always interesting…
Let’s get into it 🤝
📱 From the Feed
Thomas Straker & Toby Hopkinson, co-founders of ATD 🐮
🐮 The story behind All Things Butter becoming All Things Dairy: What started as a butter brand has grown into the next gen of dairy shoppers. After reaching 2,300+ stores and securing a £2m raise, the team is expanding into cottage cheese, showing how a well built brand can scale beyond one product without losing clarity.
👀 ICYMI: Brand Moves Worth Watching
Neutonic at Portsmouth FC 👁️
🌶️ Homi Kitchen faces a trademark battle: Megan, founder of Homi Kitchen is being forced to rethink their brand name after legal pressure from Warner Bros. It’s a tough reminder of the realities startups face when it comes to intellectual property.
🍕 SAUCERER launches pizza sauce: the latest drop sees SAUCERER up with cult pizza spot Pizzarova on a rich, restaurant-quality pizza sauce. It’s another strong example of hospitality brands moving into retail the right way, translating real kitchen flavour into something that works just as well at home.
⚽️ Neutonic launches on Ocado and sponsors Portsmouth FC: Neutonic has officially landed its first national retail listing with Ocado, alongside stadium-wide sponsorship at Fratton Park. What a combo.
👑 Mixtons lands in Roti King: One of our fave restaurants has started serving Mixtons. Casual dining embracing ready-to-drink formats without compromising on flavour, and proof that RTDs can work brilliantly alongside food.
Thanks for reading this week’s edition! 🥳
📥 Been forwarded this? Sign up here to get the next edition.
Get involved with Slice: Share / Get featured / Sponsor
🚀 The Startup Slice